Emergence changes the way we think about business
Emergence is the name Complexity scientists have given to how simple things can come together and organise themselves into an enormously complex systems. Examples include: human brains, the Internet, the economy, the ecosystem, and many animal behaviours like fish in schools and birds in flocks. Emergence is a powerful way of thinking about business.
Until now, most managers assumed that big fish eat small fish.
Until now, most managers assumed that big fish eat small fish.
Emergence shows how small can be as powerful as big. There is growing evidence that small fish can emerge together to eat big fish. Examples include: Wikipedia eating Britannica. Linux eating Microsoft. Firefox eating Explorer.